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Australia's premier marine
PR/media specialist Sandman Public Relations has launched its business
development publication ‘Sandpaper – advice to shape your business'.
An industry first, Sandpaper is a collection of whitepaper-style articles offering
branding, communications and media advice – covering everything from corporate
identity to social media to maximising presence at boat shows and exhibitions.
Sandman PR director Ben
Sandman said whether you're involved in a start-up retail venture or an
established multinational, branding and communications should be at the heart
of every business.
"When many business owners
and managers think about ‘promotion' they immediately think it will cost them a
fortune, but that's not necessarily the case," Sandman said.
"At the end of the day, what
price can be put on an investment that delivers such significant and lasting
value that will actually grow a business?
"With so many factors to
consider when planning and implementing a promotional campaign, Sandpaper provides a solid starting point for those who are
serious about the success of their business."
Similar to the industry's
response to attend Sandman PR's innovative ‘Hour of Power' media seminar held
during the Sydney International Boat Show two years ago, Sandpaper – advice
to shape your business will be in
high demand.
Sandman PR is giving away a
limited number of this valuable business development publication to switched-on
marine business owners. To secure your copy, email your request – along with a
brief outline of your business and your contact details – to
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Sandman PR delivers public
relations campaigns, media management, design and digital services. Current
marine industry clients include: Honda, Navico, Bar Crusher,
Emarine Australia, Graaf Marine and Nautek Marine, among others.
Further information: Sandman Public Relations – www.sandmanpr.com.au
(7 February 2011)
Pictured: An industry first, 'Sandpaper – advice to shape your business' is a collection of whitepaper-style articles offering
branding, communications and media advice – covering everything from corporate
identity to social media to maximising presence at boat shows and exhibitions.
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