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Global marine marketing firm
Saltwater Communications has formed a strategic alliance with Australian-based
marine PR/media specialist Sandman Public Relations.
The relationship gives
UK-based Saltwater a solid anchor in the Asia Pacific region – and likewise
Sandman throughout Europe, the Middle East and the US – bringing with it
numerous benefits for both companies' high-profile leisure and commercial
marine client bases.
Saltwater director Georgina
Bartlett said the alliance provided a unique and powerful global solution for
the recreational boating, commercial marine and superyacht industries.
"Sandman has established
itself as the premier marine media specialist in that part of the world... its
culture and overall approach to business is very similar to that of Saltwater,
which creates the ultimate recipe for success for Saltwater/Sandman clients," Ms
Bartlett said.
"No other PR company in the
marine industry can offer the depth of international cover that we can now
provide our clients.
"With Saltwater celebrating
its 21st birthday this year, the alliance between the two companies is a very
fitting expansion of our activities."
Along
with delivering professional ‘on-the-ground' representation for clients in both
the Northern and Southern Hemispheres, Saltwater/Sandman plan to jointly pitch
for new clients that require global presence. The businesses will remain
totally independent.
Sandman
director Ben Sandman said the relationship would open up a much wider market to
existing and future clients.
"Since
Jamie Millar came onboard as a director in 2010, the company has rapidly moved
into international markets with a number of ‘globally-focused' clients," Mr
Sandman said.
"The
Saltwater/Sandman alliance is an exciting next step that will prove extremely
successful for all involved."
Further information:
Saltwater Communications – Clive Bartlett: +44 (0)1202 669 244 or visit: www.saltwatercoms.com
Sandman Public Relations – Jamie Millar: +61 (0)421 273 673 or visit: www.sandmanpr.com.au
(19 June 2012)
Pictured: Sandman director Jamie Millar (centre) seals the deal with Saltwater directors Georgina and Clive Bartlett at Southampton Quay Marina in the UK last week.
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