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Catering for the
ever-expanding Asian market, Lowrance has translated its website into Chinese –
www.lowrance.cn
Reflecting the
content that is available on Lowrance websites in other global markets, the new
Chinese website – launched during last week's China International Boat Show –
highlights all of the brand's latest technology, including the revolutionary
Lowrance High-Definition System (HDS), Broadband Radar and the new Elite and
Mark series.
The HDS series of
multi-function displays combines built-in award-winning Lowrance Broadband
Sounder™ technology, innovative chartplotting and intuitive operation in an
attractive new case design that is more convenient to install. Fully
expandable, the HDS also accommodates Ethernet radar and NMEA2000 networking
for fuel, engine and boat-operations management solutions.
The Lowrance BR24
Broadband Radar represents the next generation of radar safety, affordability
and ease of use. The world's first recreational marine Frequency Modulated
Continuous Wave (FMCW) radome – and boasting range resolution to less than 3m –
the BR24 combines straightforward installation, flexible antenna placement
options and low power draw, making it the clear choice for every type of
vessel.
Lowrance's new
Elite series of colour fishfinders and GPS chartplotters delivers a new
standard of feature-rich, high-performance, easy-to-use electronics at a very
affordable price. The entry-level Mark series of single- and dual-frequency
fishfinders also brings the brand's legendary sonar performance within reach of
more anglers, from everyone from kayak enthusiasts to trailerboat anglers.
Along with
providing detailed information on all of Lowrance's latest product ranges, the
new website offers online product support, software upgrades via convenient
online download and product registration.
The new website –
www.lowrance.cn – is live online now.
Further information: Navico Auckland – +64 9 925 4500 or visit: www.lowrance.co.nz
Media enquiries: Sales and Marketing – Navico, Estelle Reygner:
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(13 April 2010)
Navico is one of the world’s leading manufacturers of marine
electronics and the parent company to five renowned brands: B&G,
Eagle, Lowrance, Northstar and Simrad. Visit www.navico.com to find out
about our full range of products, including our revolutionary broadband
radar and HDS integrated navigation system.
Pictured: Catering for the
ever-expanding Asian market, Lowrance has translated its website into
Chinese –
www.lowrance.cn
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