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While some men may claim otherwise, the skin is actually the biggest organ in the body. But, as we’ve all heard, it’s not the size that matters – it’s what you do with it that counts.
Every day, our skin acts as our armour, going into battle against pollution, sun exposure and shaving, as well as lifestyle factors such as smoking, alcohol consumption and inadequate fluid intake. It’s not surprising that some men are left looking dull and worn.
To keep their armour glowing, men in the know are investing in their appearance and health, by choosing products formulated specifically for male skin.
Specialist skincare brand i.groom understands a man’s greatest appearance asset is his skin and has developed a range to what today’s men need – something simple, real, natural.
i.groom’s formulations are centred upon natural botanical ingredients, and organic ingredients are used where possible. In creating each product, skincare specialists have harnessed the power of nature to create an active synergy of natural elements.
Antioxidant-rich ingredients such as elderflower, olive leaf, rosehip oil, spirulina, green tea and vitamins provide active protection to bolster the skin’s own defences.
The result is skin that not only has aesthetic appeal, but radiates genuine good health.
The formulations also have anti-irritant and anti-bacterial qualities, which further promote male skin’s overall wellbeing.
Just as important are the things left out of the range – the artificial cocktail of toxic chemicals commonly included in other cleansing and grooming products.
The result is a luxurious and sensory experience, resulting in supple skin with a natural, healthy glow.
i.groom products are Australian-made (manufactured in Melbourne) and retail through leading pharmacies and skincare outlets.
To learn more about i.groom’s skincare range and ethos, visit www.igroom.com.au
Further information: i.groom – (03) 9576 7801 / 0419 319 487 or visit: www.igroom.com.au
(October 2007)
Pictured: Specialist skincare brand i.groom understands a man’s greatest appearance asset is his skin and has developed a range to what today’s men need and want – something simple, real, natural.
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