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Honda
Australia has launched a new website for its marine division – marine.honda.com.au – which will allow boaters to make fully-informed decisions when purchasing new
outboard engines.
In addition
to the standard features found on all outboard distributors' websites, Honda –
just as in the production of its engines – has gone to the next level to
differentiate itself and create a unique and functional product.
Honda
Australia marine manager Chris Schultz said the interactive website was aimed
at educating consumers about all aspects of marine engine technology and the
environment, rather than just listing product specifications.
"The innovative
and user-friendly website is packed with information to help boaters navigate
the often overwhelming outboard selection process," Mr Schultz said.
"Developing
a genuine understanding of marine engine technology and performance – rather
than believing the often misguided opinions in many online forums – will allow
people to choose the very best engine for their specific requirements."
Explaining
the technologically-advanced design, inherent benefits and superior performance
of Honda's marine engine line-up, the website also offers a large selection of
fuel consumption reports that have been conducted on Honda outboards fitted to
popular Australian boats.
The new
website also has a section dedicated to people who are new to boating, with
detailed instructional videos that demonstrate things such as launching a boat,
trimming an engine for maximum performance, flushing an outboard engine and
more.
The
website's media section, accessible by all visitors, has a marine news section,
extensive image and video galleries, and a range of desktop wallpapers which
people can download and save to their computers.
Honda
Australia's new marine website follows the recent launch of Team Honda Marine –
www.teamhondamarine.com.au – the marine industry's first customer loyalty
program.
Further information: Honda Australia, Customer Relations – (03)
9270
1348 or visit: www.honda.com.au
Incorporating unique attributes such as BLAST, ECOmo and
VTEC, along with a five-year warranty, Honda's technologically-advanced
four-stroke outboard engines run quieter, offer greater fuel economy,
burn
cleaner and are just plain better for the environment... at the same
time
delivering superior power and unmatched reliability. Honda –
four-strokes of
genius.
(12 October 2010)
Pictured: Honda
Australia has launched a new website for its marine division –
marine.honda.com.au – which will allow boaters to make fully-informed
decisions when purchasing new
outboard engines.
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